Account structure

Learn how users, teams, sites, and people relate to each other so you can design permissions and data flows correctly.

Users

Users are the teammates who log in to Bento to manage campaigns, data, or automation.

A User has access to a Team and all Sites inside that team.

IMPORTANT: A user's API key can access every team (and site) they belong to. Remove access before deactivating credentials to avoid dangling integrations.

Team

Teams organize the people collaborating inside your Bento account and give you a place to manage permissions.

A Team can own many Sites (currently limited to 10 per team).

Bento does not charge for team seats—you can invite everyone who helps run your marketing.

Site

Sites represent individual brands or properties. Each site keeps its own subscribers, campaigns, and settings, making it easy to manage multiple projects in one account.

A Site manages many Visitors.

Many customers keep at least two sites: one for production traffic and another for testing flows or integrations.

People

Also called visitors, subscribers, customers, or unsubscribers—these are the individuals Bento tracks and helps you engage.

They are separate from your internal Users. Bento records their behavior so you can segment, automate, and analyze engagement.

A Visitor can accumulate many Events, Tags, Emails, and more over time.