Engagement Score

Bento assigns every account an Engagement Score—an easy-to-read letter grade that rolls up how often people open, click, and interact with your email program. The grade is a fast health check that tells you whether subscribers are genuinely engaged or if list issues are starting to sneak in.

What the grades mean

• A – Excellent: strong opens, clicks, and on-site activity. Stay the course.
• B – Healthy: especially common on larger lists. Keep opens north of ~30% and continue pruning cold subscribers.
• C – Warning sign: usually a list quality problem rather than deliverability. Audit acquisition sources, secure forms, and tidy inactive contacts.
• D – Critical: subscribers rarely see or read your messages. Investigate form abuse and reach out to Bento support for help recovering reputation.
• F – Locked down: the domain is almost certainly on a block list and the account has limited sending. If you believe the grade is unfair, open a ticket immediately so we can review logs and submit delisting requests.

How to recover from a C, D, or F

1. Secure every signup path. Disable giveaways, close leaky automations, and add CAPTCHA or double opt-in where appropriate.
2. Clean aggressively. Remove unengaged contacts, especially those who never opened a message. Bad addresses drag the entire score down.
3. Confirm DNS records. Broken SPF or DKIM leaves providers guessing, which fuels poor inbox placement.
4. Ask for help. If deliverability still looks off after list cleanup, share recent campaign examples with Bento support so we can trace reputation hits.

Keep momentum when you are winning

• Continue sending consistent, expected email. Surprises—especially frequency spikes—confuse filters.
• Suppress subscribers who stop opening after 60–90 days. Fresh lists outperform massive, stale databases.
• Track opens alongside downstream conversions. A healthy score is the signal; revenue is the goal.

Monitoring the score weekly gives you enough time to course-correct before providers throttle traffic. Treat it like a credit score for your domain: protect it, question big swings, and loop us in whenever something feels off.

Still unsure how to interpret a recent grade change? Hop into the Bento Discord and we will walk through your account together.