Export Data from Klaviyo for Bento

Export subscribers, suppression lists, and segment snapshots from Klaviyo so you can import them cleanly into Bento.

This guide walks you through exporting Klaviyo data so Bento receives the right subscribers, suppression lists, and context.

Exporting from Klaviyo leaves campaigns and flows untouched. Keep operating as normal while you prepare the migration.

Prerequisites

Klaviyo account access with export permissions
Folders ready to store multiple CSVs
Spreadsheet tool for quick cleanup (Sheets, Excel, Numbers)

What you will export

Subscribers (profiles who can receive marketing)
Suppressed profiles (cannot receive marketing)
Tag/segment membership via CSV columns
Flow references (screenshots/notes)

Step 1

Open Lists & Segments

Klaviyo dashboard with Lists and Segments highlighted — Start in Audience → Lists & Segments.

Step 2

Build subscriber and unsubscribed segments

Create a segment for subscribers using Person → Can receive → Email marketing and a second for suppressed contacts using Person → Cannot receive → Email marketing. Name them clearly (for example Subscribers and Unsubscribed).

Importing the unsubscribed segment into Bento is critical. Skipping it risks emailing people who opted out.

Repeat the process for tag-specific groups if you want individual CSVs per tag.

Creating a segment inside Klaviyo — Create segments for subscribers and unsubscribed contacts.

Step 3

Export the segments

Open a segment and choose Manage Segment → Export Segment to CSV. Klaviyo queues the export and emails you when it is ready.

Each export includes profile properties (custom fields) and tag-style properties you can map directly to Bento.

Export segment CSV button in Klaviyo — Use Export Segment to CSV for each segment you built.

Step 4

Download the files

Go to Account → Settings → Downloads to access completed exports.
Download each CSV and rename it (for example klaviyo-subscribers.csv, klaviyo-unsubscribed.csv).

Viewing exports in Klaviyo — Check the Downloads page for completed exports.

Downloading a CSV export — Download and rename each CSV before moving on.

Step 5

Capture custom properties and flows

Custom properties live inside the exported CSVs. Take screenshots or notes of key flows—they will need to be rebuilt in Bento.

No additional export is required here—just document the flows you plan to recreate.

Merge & Clean

Open each CSV in your spreadsheet tool.
Rename headers to Bento-friendly names (email, first_name, tags, etc.).
Comma-separate multiple tags without spaces (customer,vip).
Remove unused columns and blank rows.
Save each CSV separately (subscribers, unsubscribed, tag-specific segments).

Column map example

Email	Tags	Remove Tags	First Name	Last Name
jesse@bentonow.com	customer, mql	lead	Jesse	Hanley

After exporting

Confirm you have subscriber and unsubscribed CSVs at minimum.
Label any additional segments clearly so you know where to import them in Bento.
Store automation screenshots with the CSVs for easy reference.

Troubleshooting

Missing data?

Ensure the segment contains the audience you expect before exporting.
Check email/spam folders for the export link.
Large exports may generate multiple CSVs—download every part.

Cannot export?

Owner, Admin, or Analyst permissions are required to export.
Try another browser or clear cached data.
Contact Klaviyo support if export buttons stay disabled.

Klaviyo → Bento terminology

Klaviyo term	Bento equivalent	What it means
Profile	Person	A contact with behavioural history
Tag / Property	Tag	Labels to drive segmentation and flows
Segment	Segment	Dynamic grouping rules
Custom property	Field	Additional data columns stored on the person
Campaign	Broadcast	One-off email send
Flow	Flow	Automation with triggers, waits, and branching logic
Event	Event	Bento tracks clicks/visits automatically once the script is installed
Liquid	Liquid	Same templating language with minor helper differences

Automation coverage

Bento automatically tracks page views and link clicks—no manual “link trigger” setup like in Klaviyo.

Final checklist

Screenshot flows and important campaign settings before migrating.
Test imports with a 50–100 row CSV to catch formatting issues early.
Keep Klaviyo active until Bento mirrors your segments, flows, and suppression lists.
Document each import so teammates know what changed.

Time expectation

Expect 2–4 hours of focused work. Stay organised, keep backups, and reach out if anything feels off—we’re here to help.

Need help?

Ask in the Bento Discord.
Email support@bentonow.com for migration assistance.
Review status.bentonow.com for platform updates during your migration window.

Keep your original exports archived until you have verified counts, tags, and flows inside Bento. Re-imports are easy when your data is tidy.

Need the original Markdown? Open raw file